ROX Diamonds & Thrills: A Complete Guide to Their Jewellery & Watch Catalogue
Few names in British luxury retail carry the same sparkle as ROX Diamonds & Thrills. Since its founding, the brand has built a reputation for pairing serious diamond expertise with a boutique experience that feels more like an event than a shopping trip. Whether you’re hunting for an engagement ring, a statement watch, or a gift that feels genuinely special, ROX’s catalogue offers a curated mix of in-house design and world-class watch brands.
This guide walks through what ROX actually sells, where to find it, and how to make the most of their in-store and online experience.
What Is ROX Diamonds & Thrills?
ROX is a British jeweller founded in 2002 by Kyron Keogh and Grant Mitchell, headquartered in Glasgow. The company has grown from a single Scottish boutique into a nationally recognised name, specialising in diamonds and luxury watches while stocking brands such as Hublot, Chopard, Bulgari, Zenith, TAG Heuer, Tudor, and Gucci. It’s this combination — proprietary diamond and jewellery design alongside official partnerships with major Swiss watchmakers — that sets ROX apart from a typical high-street jeweller. WikipediaWikipedia
Where to Shop ROX: Boutiques and Online
Showroom Locations Across the UK
ROX currently operates eight stores across Scotland and England, with boutiques in Glasgow, Edinburgh, Newcastle, Leeds, Liverpool, and London. Flagship locations include Glasgow’s Argyll Arcade, Edinburgh’s Assembly Rooms, Monument Mall in Newcastle, Trinity Leeds, Liverpool One, and Battersea Power Station in London. Several boutiques also serve as exclusive regional stockists for specific brands — for example, the Liverpool showroom is the only official Hublot stockist in the city. Wikipedia + 2
Appointments aren’t required for browsing, but ROX does offer bookable private consultations for anyone wanting a more personalised session with a diamond or watch specialist.
Shopping Online
For those who prefer to browse from home, the full catalogue is also available at rox.co.uk, with online support from jewellery and watch experts available between 9am and 5.30pm, Monday to Friday, and showroom support on weekends. ROX
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The ROX Jewellery Catalogue
Diamond Engagement Rings
Diamond expertise sits at the heart of the ROX brand — the company describes engagement rings as one of its strongest categories, drawing on years of experience sourcing and setting diamonds. Shoppers can choose from classic solitaires, halo settings, and contemporary designs, with in-store consultations available for anyone wanting guidance on the “four Cs” or a fully bespoke piece.
Designer and Silver Jewellery
Beyond engagement rings, the catalogue spans everyday and statement jewellery: diamond earrings, bracelets, necklaces, and stacking rings. ROX is also an official stockist of brands like Links of London, Thomas Sabo, and ToyWatch, alongside designer collections from names like Gucci and Chopard — giving shoppers a mix of accessible silver pieces and higher-end designer jewellery under one roof.
The ROX Luxury Watch Collection
Featured Watch Brands
Watches are just as central to ROX’s identity as diamonds. The brand’s boutiques stock Swiss and luxury names including Hublot, TAG Heuer, Tudor, Zenith, Bulgari, and Chopard, positioning ROX as a serious destination for collectors as well as first-time buyers. Certain locations hold exclusive regional stockist status for specific brands, which is worth checking before visiting if you’re after a particular watch.
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Shopping Experience and Services
0% Finance and Payment Options
To make higher-value purchases more accessible, ROX offers 0% finance on eligible jewellery and watches, allowing customers to spread the cost of a purchase without added interest. This is particularly useful for big-ticket items like engagement rings or Swiss watches, where the price point can otherwise be a barrier.
The In-Store “Diamonds & Thrills” Experience
ROX markets its in-boutique visits as a signature experience, complete with expert consultations and a Moët & Chandon champagne bar in select locations, such as the Liverpool store. Orders are typically dispatched the same day, stock permitting, and are shipped in plain, unbranded outer packaging for discretion — a small but thoughtful touch for anyone buying a surprise gift.
Tips for Choosing the Right Piece
- Book a private consultation if you’re shopping for an engagement ring or a significant watch purchase — it gives you dedicated time with a specialist rather than a rushed browsing session.
- Check brand availability by location. Since some boutiques hold exclusive regional stockist rights, confirm a specific watch brand is carried at your nearest store before visiting.
- Ask about 0% finance early. Knowing your payment options upfront can shape which pieces are realistically within reach.
- Compare in-store and online. The full catalogue is browsable at rox.co.uk, so you can shortlist pieces before visiting a boutique in person.
- Consider bespoke options if you have a specific vision in mind — ROX’s design expertise extends beyond ready-made pieces.
Final Thoughts
ROX Diamonds & Thrills has carved out a distinctive place in British luxury retail by blending genuine diamond expertise with an enviable lineup of Swiss watch partnerships. Whether you’re drawn to their engagement ring craftsmanship, browsing designer jewellery from Gucci or Chopard, or hunting for a Hublot or TAG Heuer timepiece, the catalogue offers real depth across price points and occasions.
The best way to explore it fully is to visit one of ROX’s eight UK boutiques for a hands-on look, or browse the complete range at rox.co.uk if you’re planning ahead before an in-person visit.